A close look at the London 2012 Olympic medals


I really like the look of the 2012 olympic medals. The medal has 5 symbolic elements:

  1. The curved background implies a bowl similar to the shape of an amphitheatre
  2. The core emblem is an architectural expression, a metaphor for the modern city
  3. The grid suggests both a pulling together and a sense of outreach
  4. The River Thames in the background is a symbol for London, England.
  5. The square: emphasis the focus on the centre and reinforcing the sense of ‘place’ as in a map inset.


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